Blog
Guides on websites, SEO, AI search, and growing your business online.
AEO5 min read
What is AEO? Why your website needs to be optimized for AI search
Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly. If your website isn't optimized for them, you're invisible.
Guides6 min read
How much does a website really cost for a small business in 2025?
The real cost of a website isn't just money. It's time, opportunity cost, and ongoing maintenance. Here's an honest breakdown.
SEO4 min read
SEO for small businesses: the only 5 things that actually matter
Forget the 200+ ranking factors. For a local small business, these five things drive 90% of your search traffic.
Business4 min read
Why every tradesperson needs a website (even if you get all your work from word of mouth)
Word of mouth is great until it isn't. A website turns referrals into bookings and strangers into customers.
AEO5 min read
How AI search is changing everything for local businesses
Google AI Overviews, ChatGPT, and Perplexity are reshaping how customers find local services. Here's what it means for your business.